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Persuasive Communication is the ability to plan and deliver oral and written communications that are impactful and persuasive with their intended audiences.Behaviors
An employee demonstrating this competency:Importance of this Competency
Artful Persuasion: How to Command Attention, Change Minds, and Influence People, by Harry Mills. New York, NY: AMACOM, 2000.
Effective Presentation Skills: A Practical Guide For Better Speaking, by Steve Mandel. Ontario, CA: Crisp Publications, 2000.
In The SpotLight, Overcome Your Fear of Public Speaking and Performing, by Janet E. Esposito. Bridgewater, CT: John Wiley & Sons, 2009.
Persuasive Business Proposals: Writing to Win Customers, Clients, and Contracts, 3RD Edition, by Tom Sant. New York, NY: AMACOM, 2012.
Persuasive Writing and Speaking: Communication Fundamentals for Business, by Phyllis Wachob. Stanford, CT: Thomson Learning, 2004.
Speaking With Bold Assurance: How to Become a Persuasive Communicator, by Bert Decker & Hershael W. York. Nashville, TN: Broadman & Holman Publishers, 2001.
The Art of Persuasion: A Practical Guide to Improving Your Convincing Power, by Andrew Gulledge. Lincoln, NE: Universe, Inc., 2004.
The Art of Public Speaking, by Stephen Lucas. New York, NY: McGraw-Hill, 2008.
The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page, by Patrick G. Riley. New York, NY: HarperCollins Publishers, Inc., 2002.
The Shortcut to Persuasive Presentations, by Larry Tracy. North Charleston, SC: BookSurge, LLC, 2003.
Wooing & Winning Business: The Foolproof Formula for Making Persuasive Business Presentations, by Spring Asher & Wicke Chambres. Hoboken, NY: John Wiley & Sons, 1998.
Self Study Courses
How to Speak Persuasively. American Management Association. Tel. 800 250-5308. www.amanet.org/selfstudy/b07473.htm
Effective Executive Speaking. Three days. American Management
Association. Tel. 877 566-9441. www.amanet.org/seminars/seminar.cfm?basesemno=2522
Expanding Your Influence: Understanding the Psychology of Persuasion. Two days. American Management Association. Tel. 877 566-9441. http://www.amanet.org/training/seminars/Expanding-Your-Influence-Understanding-the-Psychology-of-Persuasion.aspx
Getting Results Without Authority. Three days. American Management Association. Tel. 877 566-9441. www.amanet.org/seminars/seminar.cfm?BaseSemNo=2532
Influencing Skills. Two days. The Hayes Group International, Inc. Tel. 336 765-6764. http://www.thehayesgroupintl.com/workshops/influencing-skills/
Strategies for Developing Effective Presentation Skills. Three days. American Management Association. Tel. 877 566-9441. www.amanet.org/seminars/seminar.cfm?basesemno=2519